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One Minute
Why We Work
Startup Founder Continuing Without Excitement
I Am Alert To…
I am Ritu, 35, startup founder. The early thrill is gone. The business is running, but not flying.
I Am Impacted By…
I don’t feel excited anymore.
I Am Rooting For…
Still, I keep going. Employees depend on this venture. Investors trusted me. Shutting down feels heavier than continuing. I realize this is no longer about passion — it’s about responsibility.
One Minute!
I attend meetings, solve problems, and move forward. Excitement may return later. For now, steadiness matters. 
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