"High Protein"... But How Much?

Situation; Four MBA students are having lunch in their college canteen. One of them buys a packet of roasted snacks. The front proudly says, "High Protein." Rohit immediately picks it up. "Good... this is exactly what I need after gym."

 Nikita looks at the packet and smiles. "High compared to what?" Rohit laughs. "Yaar... it says High Protein." Nikita replies, "Yes... but how much? And is that enough for someone who actually goes to the gym?"

The other two students quietly begin looking at the nutrition panel. Nobody buys the packet immediately. They continue discussing it.

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Thought 1; "Most people don't compare nutrition numbers. If the product communicates 'High Protein' simply and confidently, that is good enough."

Thought 2; "Maybe consumers are gradually becoming smarter. They may soon begin comparing actual protein content rather than only believing front-of-pack claims." Can they do it!

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Reflection; What thinking comes closest to your own? If you were responsible for marketing this product, what would you do before launching the next campaign?

Mentor's Reflection; Claims attract attention. Comparisons build confidence.