The Hotel Was Famous... But AI Never Mentioned It

Situation; Chetan Mehta, 67, from Ahmedabad was planning an off-beat holiday to Jaisalmer with his wife. He had already noticed a beautiful boutique hotel that looked attractive through E mail Campaign. 

Before making the booking, he opened ChatGPT and asked,

"Plan a four-day off-beat itinerary for Jaisalmer. I prefer heritage experiences, local food and peaceful boutique hotels."

The itinerary looked excellent.

Several boutique hotels were recommended.

But the hotel that Chetan had been considering was never mentioned.

Curious, Chetan booked another hotel suggested in the itinerary.

A week later, the owner of the first hotel came to know about this incident.

He called his Marketing Manager.

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Approach A; "We have been doing E Mail Campaigns for years. We should immediately increase our digital advertising budget and work with more travel influencers. If more people see our hotel, it will naturally become more popular."

Approach B; This is not working. Shall we understand why our hotel never became part of the itinerary in the first place

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Reflection; What thinking comes closest to your own? If you were advising the hotel owner, what would you recommend before increasing the marketing budget?

Mentor's Reflection; Advertising helps people notice a business. Understanding helps recommendation.