Post Blue Tick (PBT): The Great Reversal

Technology flipped the asymmetry.

HR could now message instantly.

ATS systems could send reminders.

LinkedIn showed “Seen”.

But something unexpected happened.

Candidates started ghosting employers.

Not because they were unethical, but because:

•    They had multiple options
•    Processes were slow
•    Silence felt mutual
•    No one felt obligated to close loops

Employers now experience what candidates lived with for decades.

The anxiety didn’t disappear.

It changed sides.