Action: We are not going to the standard campus placement drive. Instead, we are hosting a separate, invitation-only event titled "The Future of Work: Design Your Career." 

Messaging: The pitch is not "Join our company." The pitch is: "You are entering a workforce with broken, outdated systems. We are building a new one. Be a Founding Member. Help us build the workplace of the future, starting with your own career." 

Target: Target students who are leaders, innovators, and questioners—not just the ones with the highest grades. Looking for founders of clubs, startup participants, and those with diverse portfolios. 

Example: At a session in a Jaipur college, we didn't talk about salaries or job titles. We talked about a real problem: food waste in the supply chain. Aisha, who started a successful college food blog, immediately started brainstorming how to use social media to connect farmers directly with consumers. She wasn't just looking for a job; she was already building a solution. हम नौकरी नहीं, एक नई शुरुआत ढूंढ रहे हैं। We are not looking for a job, but a new beginning.