GREEN INTERNSHIP OFFER
"Many businesses work tirelessly to create products, build brands, attend exhibitions, develop relationships, and chase customers. Yet surprisingly few stop to investigate why promising business conversations fail to become sustainable business relationships. This internship is designed for those who are curious enough to investigate reality, courageous enough to question assumptions, and practical enough to recommend improvements."
1. About the Organization
1.1 Name
Rama Naturals Private Limited
1.2 About Us; Why Students could work with Us
Rama Naturals is a young and evolving natural and organic food enterprise committed to making healthier, cleaner, responsibly sourced, and environmentally conscious food products available to domestic and international markets. The promoters believe that commercial success and social impact can coexist, and that businesses have an important role to play in supporting farmers, consumers, communities, and the environment.
Like many new age purpose-driven enterprises, Rama Naturals is still on a learning journey. The company has invested considerable effort in developing products, creating sourcing systems, attending trade exhibitions, approaching distributors, interacting with institutional buyers, participating in B2B events, creating digital visibility, and exploring domestic as well as international opportunities.
The promoters openly acknowledge that despite considerable effort, they do not yet have all the answers. Some initiatives have worked. Some have not. Some assumptions remain untested. Some opportunities have progressed slower than expected. The organization therefore welcomes young professionals who are willing to investigate reality rather than merely confirm existing beliefs.
Students opting to work with Rama Naturals will find this a rare opportunity to understand how businesses actually develop markets, build customer relationships, manage distribution systems, handle commercial negotiations, and convert interest into revenue. They are not onboarded as junior sales executives. They are expected to be investigators, problem-solvers, future leaders, and contributors who are encouraged to observe, question, analyse, benchmark, and recommend improvements.
2. Internship Title
Domestic B2B Market Development, Customer Intelligence & Business Diagnostic Internship Program
3. Why this Internship Exists
Let us be honest.
Thousands of food companies today have product catalogues, websites, presentations, probable distributor lists, exhibitions, customer meetings, institutional contacts, trade enquiries, and ambitious sales targets.
Yet many struggle to answer a simple question:
Why do promising business enquiries fail to become long-term customers?
The easy response is to blame pricing, competition, distributors, procurement departments, market conditions, imports, regulations, logistics, or lack of marketing budgets.
The difficult response is to investigate whether the business itself may be overlooking important realities.
Rama Naturals believes that young professionals fresh out of academics often bring objectivity, curiosity, commercial awareness, digital understanding, and freedom from organizational politics.
This internship has therefore been created not merely to support existing business development activities but to investigate, analyse, benchmark, and improve them.
This internship is designed for individuals who enjoy understanding how businesses buy, how procurement decisions are made, why customers are not buying or switching suppliers, how trust is built, and how successful organizations develop long-term commercial relationships.
4 Internship Snapshot
4.1 Duration
Twelve Months Minimum
4.2 Mode
Primarily On-Site with Extensive Market Visits, Distributor Visits, Customer Meetings, Trade Fairs, Exhibitions, Industry Events, and Field Assignments.
4.3 Location
Mumbai, Maharashtra, India
4.4 Expected Start Date
Open Throughout the Year
4.5 Expected End Date
Twelve Months from Date of Joining and extendable based on mutual interest and performance.
4.6 Number of Positions
Three Positions
Note: We are looking for a few exceptional individuals rather than a large number of interns.
5. What Exactly Will You Work On?
5.1 Assignment 1 – B2B Customer & Market Reality Check
The intern will study how natural and organic products are being presented, discussed, evaluated, sampled, negotiated, and purchased across distributors, wholesalers, modern retail chains, institutional buyers, food processors, hotels, restaurants, cafés, corporate buyers, and specialty retailers.
The objective is to understand the difference between management assumptions and customer realities.
Questions may include:
Why do buyers show interest?
Why do they not place orders?
Why do they place small orders?
Why do they not repeat purchases?
What are distributors actually saying?
What are procurement managers actually looking for?
How are competitors winning business?
Expected Output:
A B2B Market Reality Assessment Report documenting observations, customer feedback, distributor feedback, market opportunities, barriers to conversion, competitive strengths, weaknesses, and priority improvement areas.
5.2 Assignment 2 – Lead-to-Order Conversion Investigation
The intern will study the complete journey of enquiries, leads, product samples, customer interactions, quotations, negotiations, follow-ups, and order conversion processes.
The objective is not merely to generate more enquiries but to understand why promising opportunities fail to become paying customers.
Expected Output:
A Lead-to-Order Diagnostic Report identifying conversion bottlenecks, customer objections, process weaknesses, communication gaps, response delays, commercial issues, and recommendations for improving business development effectiveness.
5.3 Assignment 3 – Best Practice Benchmarking & Market Intelligence
The intern will identify and study successful food brands, ingredient suppliers, food processors, exporters, distributors, institutional suppliers, and B2B-focused organizations operating in India and internationally.
The objective is to understand how successful organizations build trust, acquire customers, manage distributors, handle negotiations, and create sustainable commercial growth.
Expected Output:
A Best Practice Compendium containing case studies, customer acquisition models, distributor development practices, commercial strategies, market intelligence findings, and lessons applicable to Rama Naturals.
6 Time Commitment
6.1 Days Per Week
Mostly 6 days a week with little occasional flexibility.
6.2 Minimum Hours Per Week
Mostly long hours and adjustments to be mutually agreed.
6.3 Preferred Working Window
Normal business hours with flexibility for customer visits, exhibitions, industry events, distributor meetings, and stakeholder interactions.
6.4 Flexibility Available
Yes.
Rama Naturals understands that business development does not always happen between 9 AM and 6 PM. However, flexibility should not be confused with lack of accountability. Interns are expected to manage commitments responsibly.
Important Note: This internship is outcome-oriented rather than attendance-oriented. Curiosity, commercial understanding, analytical ability, communication quality, initiative, relationship-building, and actionable recommendations are valued more than hours spent sitting in an office.
7. What Support Will Be Provided During Internship?
7.1 Mentoring Support
Interns will receive guidance from founders and current team members. They are encouraged to connect with distributors, institutional buyers, industry professionals, consultants, business leaders, and experienced practitioners. Discussions may cover food businesses, entrepreneurship, channel development, customer acquisition, negotiation, market development, and personal career growth.
7.2 Guided Learning Support
Interns will receive exposure to food value chains, distribution systems, institutional buying behaviour, procurement practices, channel management, business diagnostics, commercial intelligence, strategic thinking, and practical business improvement methodologies.
8. Review Frequency
Monthly formal reviews along with ongoing mentoring interactions.
9. Communication Channel
Face-to-face interactions, WhatsApp, Email, Phone Calls, Google Meet, Zoom, Teams, project reviews, presentations, customer discussions, and field interactions.
10. Outcomes – What Will You Learn?
10.1 Industry Knowledge
You will gain practical understanding of food businesses, distribution systems, institutional markets, procurement behaviour, channel development, customer acquisition, commercial negotiations, and emerging industry trends.
10.2 Professional Competencies
You will strengthen communication, interviewing, observation, commercial analysis, reporting, relationship-building, presentation skills, business writing, negotiation awareness, and stakeholder engagement.
10.3 Performance Parameters
You will understand how successful organizations evaluate initiative, reliability, commercial thinking, business judgement, evidence-based decision-making, ownership, and problem-solving ability.
10.4 Project – Business Management
You will learn how businesses identify growth constraints, investigate root causes, understand customer behaviour, evaluate alternatives, and implement improvements.
10.5 Team Collaboration
You will work with founders, distributors, institutional buyers, procurement managers, consultants, fellow interns, and external stakeholders.
10.6 AI and Digital Interface
You will learn to use AI tools, market intelligence resources, research tools, customer databases, CRM concepts, commercial analysis systems, and digital productivity platforms.
10.7 Resource Optimization
You will learn how businesses utilize time, money, people, information, channels, relationships, and networks to create growth and competitive advantage.
How Performance Will Be Documented and Evaluated?
11.1 For 40% – Quality of Deliverables
Evaluation will consider accuracy, originality, commercial relevance, insightfulness, usefulness, practicality, and business impact.
11.2 For 30% – Ownership & Initiative
Evaluation will consider curiosity, independent thinking, willingness to investigate, proactive communication, customer engagement efforts, and contribution to problem-solving.
11.3 For 20% – Timeliness
Evaluation will consider responsiveness, consistency, follow-through, reliability, and respect for commitments.
11.4 For 10% – Professional Conduct
Evaluation will consider integrity, professionalism, teamwork, communication quality, openness to feedback, and respect for stakeholders.
Note: Evaluation shall be based on actual outputs, reports, presentations, recommendations, customer interactions, field observations, market intelligence findings, stakeholder discussions, and evidence generated during the internship.
12 Eligibility and Selection Process
12.1 Who is Eligible to Apply?
Students pursuing BBA, MBA, PGDM, Family Business Management, Entrepreneurship, Marketing, Sales Management, International Business, Supply Chain Management, or related programs from any Tier 2, 3, 4 institutions are encouraged to apply.
Candidates who have prior business exposure, family business experience, entrepreneurial exposure, distributor interaction, field sales exposure, startup involvement, customer-facing roles, or project-based experience could get some preference.
12.2 What Kind of Candidate Are We Looking For?
We are looking for candidates who enjoy asking questions, investigating markets, understanding customers, analysing businesses, building relationships, and challenging assumptions respectfully.
Curiosity is more important than confidence.
Observation is more important than jargon.
Commercial understanding is more important than textbook answers.
Common sense is more important than corporate vocabulary.
12.3 How Will the Selection Process Work?
The process may include submission of biodata, informal discussions, case conversations, understanding of interests, and mutual assessment of suitability.
The objective is not to identify perfect candidates.
The objective is to identify candidates capable of independent thinking, commercial curiosity, customer understanding, and evidence-based analysis.
12.4 Is Selection Based on Academic Marks?
No.
Academic performance may be considered but will not be the primary criterion. Greater importance will be given to curiosity, communication, practical exposure, initiative, maturity, business understanding, and analytical ability.
12.5 Is Selection Guaranteed?
No.
Selection will depend upon alignment with internship objectives, available positions, mentoring capacity, and demonstrated seriousness.
12.6 Can Candidates Reapply?
Yes.
Candidates may reapply in the future as their skills, experience, and interests evolve.
13 What Do You Receive?
13.1 Financial Benefits; Stipend
INR 60,000 per month minimum and higher for deserving candidates.
13.2 Performance Incentive
Exceptional contributors may receive additional incentives linked to meaningful business impact.
13.3 Non-Financial Benefits – Certificate
Internship Completion Certificate.
13.4 Letter of Recommendation
Detailed recommendation letters for deserving candidates.
13.5 LinkedIn Recommendation
Provided for interns demonstrating exceptional contribution and professionalism.
13.6 Future Internship / Job Opportunities
Eligible interns may continue into advanced roles, strategic projects, or future employment opportunities.
13.7 Networking Exposure
Exposure to founders, distributors, procurement professionals, consultants, institutional buyers, investors, and successful entrepreneurs.
13.8 Real Project Experience
Exposure to actual business challenges rather than classroom simulations.
13.9 Payment Frequency
Monthly.
13.10 Any Reimbursement of Travel, Communication, or Field Expenses
Approved expenses shall be reimbursed as per company policy.
14. Who Should Join?
This internship is ideal for aspiring professional leaders, future business entrepreneurs, startup enthusiasts, family business successors, curious MBA students, and individuals interested in understanding how organizations actually acquire, retain, and grow business customers.
15. Who Should Not Join?
This internship is not suitable for candidates seeking only certificates, routine office work, predictable assignments, or highly structured environments.
Individuals uncomfortable with customer interactions, commercial discussions, field investigations, relationship building, or presenting uncomfortable truths respectfully may find this internship challenging.
16 Opportunities – Growth Path During and After Internship
16.1 Advanced Internship Roles
16.2 Project Associate Positions
16.3 Strategic Business Research Roles
16.4 Business Development Assignments
16.5 Full-Time Job Opportunities
On successful completion of the internship, candidates may be considered suitable for management roles with compensation packages exceeding INR 18.00 lakh per annum.
16.6 Core Team Roles
16.7 Business Unit Leadership Roles
16.8 Future Entrepreneurial Partnerships
Note: Progression depends on demonstrated capability, contribution, analytical thinking, commercial understanding, reliability, learning velocity, and leadership potential.
17. Employer Commitment
Rama Naturals recognizes that this internship represents a substantial investment by both the intern and the organization.
The company is offering to expose interns to real customers, real negotiations, real market realities, real commercial challenges, real data, real uncertainty, and real business decisions. In return, it expects honesty, professionalism, intellectual curiosity, commercial maturity, and genuine effort.
The promoters openly acknowledge that the organization is still learning. They do not claim to have all the answers. They therefore welcome fresh perspectives, independent thinking, and evidence-based recommendations. Interns are encouraged to investigate objectively, challenge respectfully, and recommend fearlessly.
Our commitment is simple:
If you are willing to search for the truth, understand customers, understand markets, and help improve the business, Rama Naturals will invest wholeheartedly in helping you become a stronger professional, sharper thinker, better business developer, and more capable future leader.
Team Rama Naturals and Green Jobs
