Polls

Discussions

It’s not culture if it needs a hashtag.

Vikram, 38, Creative Director at a Gurugram branding agency, spends Fridays arranging beanbags for the next “office culture reel.” Their real culture? Three missed paydays. HR insists, “But we’re trending!”

Meanwhile, Laura, 30, works for a clean-tech PR firm in Amsterdam. Their Instagram brims with “sustainable values.” Yet, disposable cutlery fills the pantry. She quietly documents the hypocrisy on her blog — “Plastic Morale.”

What This Reveals About Work Relations

Office Peacocking breeds trust erosion via optics. When branding replaces belonging, sincerity dies. The cure is authenticity — say less, mean more. Culture should be felt, not marketed.