Polls

Discussions

1. WHY IS THIS HAPPENING NOW? (ROOT CAUSE LENS)

Scene 1 — Gurgaon IT Floor: “The Slide That Lied”

A company shows a CSR slide with:

“We are changing the world.”

Ten minutes later, teams return to updating Excel sheets no one reads.

A young analyst whispers to her friend:

“Changing the world? I can’t even change this formula.”

This gap between glossy purpose and daily work created a generation of skeptics.

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Scene 2 — Bangalore Startup: “The Ping-Pong Peacockage”

Startups used bean bags, pizza Fridays, and foosball tables as “culture.”

But when Arnav (developer) asked how his code helps customers, his manager said:

“Let’s discuss in the next sprint retro.”

They never did.

Employees realised perks ≠ purpose.

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Scene 3 — Post-Covid Awakening

People saw life’s fragility.

Meaning, contribution, impact — became non-negotiable.

Jobs that felt empty suddenly felt pointless.

Purpose became oxygen.

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2. HOW DOES IT IMPACT THE WORKFORCE? (HUMAN LENS)

Scene 4 — Jaipur Retail HQ: The “Why Are We Doing This?” Moment

A young marketing executive kept asking:

“Who is this helping?”

Her manager replied every time:

“Just finish the deck.”

She quit in 4 months.

When people don’t see meaning, motivation dies silently.

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Scene 5 — Hyderabad EdTech: The Purpose Magnet

A teacher-turned-content-creator stayed despite better offers because:

“Here I know which student’s life gets better because of my lesson.”

Meaning retains people more strongly than money.

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Scene 6 — Mumbai Consulting: Emotional Split-Screens

One side: fancy title, promotions, salary jumps.

Other side: hollow feeling of “What am I contributing?”

Many consultants quietly exit in search of soul-aligned work.

Purpose is a psychological paycheck.

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3. HOW DOES IT IMPACT THE ORGANISATION? (BUSINESS LENS)

Scene 7 — Pune Manufacturing: The Purpose Turnaround

A plant head started weekly “Impact Circles.”

Workers shared what their work enabled —

like “this part goes into a machine that cleans village water.”

Attendance shot up. Sick days dropped. Quality improved.

Purpose → Productivity → Pride.

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Scene 8 — Chennai Logistics: The Loyalty Loop

A warehouse team linked KPIs to community impact —

how many households benefited by timely delivery.

Attrition dropped from 38% to 17%.

People don’t leave organisations; they leave emptiness.

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Scene 9 — Global Case Study

Companies with strong purpose outperform the market by 300% over 10 years.

Why?

Because purpose → creativity → ownership → innovation → profit.

This loop is not philosophy — it’s physics.

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4. WHAT SHOULD EMPLOYERS STOP DOING? (DON’Ts)

❌ Scene: HR Teams Using Purpose as a Poster

A famous FMCG brand wrote “We Nourish Lives,”

but their interns joked:

“We nourish PowerPoints.”

Stop turning purpose into wallpaper.

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❌ Ignoring junior voices

One intern’s question — “Why this?” — is more valuable than 10 dashboards.

But in many companies, curiosity is treated as rebellion.

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❌ Making work look meaningful instead of making it meaningful

CSR photoshoots do not create meaning.

Solving problems does.

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❌ Treating purpose as a marketing campaign

Purpose is not a tagline; it’s a workline.

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5. WHAT SHOULD EMPLOYERS START DOING? (DOs)

✅ Scene: Bangalore SaaS — Purpose Mapping Exercise

Every project begins with:

“Which human problem does this solve?”

Teams map impact → share stories → feel connected.

People said:

“Now my code has a heartbeat.”

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✅ Scene: Delhi Food Startup — “Customers on the Wall” Ritual

The founder displayed photos of 50 families using their products.

Employees often stood there silently, smiling.

Meaning became visible.

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✅ Scene: Hyderabad HealthTech — Inner Circle Fridays

Employees share one moment where their week felt “purposeful.”

One junior said:

“A user thanked me because her mother could book a hospital slot faster.”

Room had goosebumps.

Purpose spreads like warmth.

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✅ Scene: Chennai FinTech — Clarity Cards

For every role, they created cards explaining:

• The human benefit of the job

• The impact of doing it well

• The cost of not doing it

Employees said it reduced 50% of confusion and 100% of cynicism.

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✅ Scene: Jaipur NGO — Micro-Purpose Moments

Daily rituals like:

• Appreciating small wins

• Showing user photos

• Calling beneficiaries

turned routine work into meaningful work.

Purpose doesn’t need grandeur — it needs connection.

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THE HEART OF THIS ATTRIBUTE

Purpose Abundance says:

“You matter. Your work matters. Your impact is visible.”

Companies that deliver this win talent, trust, and tomorrow.