Every campus has its own aura economy—where reputation, personality, and perceived brilliance often matter more than everyday behavior. This survey explores how image-making works, who benefits from it, and how it shapes academic confidence, collaboration, and credibility.
6. The Borrowed Aura Technique: Some faculty align themselves with influential colleagues to inherit part of their glow. “Inke saath kaam karta hoon,” “Madam ke project team mein hoon.” Aura by association is a genuine academic survival tactic.
Question: How often do you notice faculty aligning with influential names just to inherit part of their reputation?