But the first one has true emotional punch.

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🎙️ THE CEO’S PITCH (Kolkata Boardroom Scene)

Delivered by the new-generation CEO to his senior-most Marwari leadership — directors, CFO, auditors, plant heads, and old loyalists who’ve served the family for 30–40 years.

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“I want to begin with something all of you will instantly understand…”

He pauses. Smiles. Looks around the table.

**“In a Marwari household, when a new bahu comes, we don’t judge her by how nicely she does pooja on Day 1.

We judge her by how she settles into the rhythm of the family, how she blends tradition with new ideas, and how she handles responsibilities with grace.”**

Everyone in the room nods.

He continues.

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**“Talent in our company today is exactly like that new bahu.

We can’t just ‘fill a seat.’ We must build a home where the right talent wants to stay.”**

Then he gently shifts to the business angle.

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1️. The Old Vocabulary: ‘Hiring’, ‘Recruitment’, ‘Naukri laga do’

“Dadaji’s time, when we needed a new accountant, we would tell the munimji —

‘Koi sacha aadmi dhoondh ke lao. Accounts sambhal le.’

That was enough. Today, that thinking can bankrupt us.” He gives an example.

**“In tech roles, even Jadavpur University toppers refuse jobs that don’t fit their purpose or culture.

Money is not enough. Status is not enough. They choose the employer, not the job.”**

2️. The New Vocabulary: ‘Talent Acquisition’

He explains softly — never condescending.

**“Recruitment is like buying vegetables from New Market — you pick what’s available.

Talent Acquisition is like selecting a groom for your daughter — you plan, you check background, you understand values, you look for long-term fit.”**

A few senior leaders laugh. The tension breaks.

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3️. Marwari Business Example: “Timing, Trust & Talent”

He continues:

**“Our forefathers built empires by spotting talent before others.

Gillonji found his best manager in a small shop in Burrabazar. Birlas would pick fresh graduates from Shiksha Sadan and turn them into directors. They were doing Talent Acquisition when the world didn’t even have the term.”**

He pauses. Taps the table.

“But we stopped doing that somewhere.”

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4️. The CEO’s Soft Reality Check

**“Sir, the new world is not waiting for us.

Our competitors in Bangalore and Gurgaon are not hiring faster — they’re planning smarter.”**

He gives a relatable example.

**“They know what talent they need in 2027…

but we sometimes struggle to decide next month’s hiring plan.”**

No blame. Only clarity.

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5️. The Gentle Push Toward Alignment

He closes:

**“I am not asking you to change your principles.

In fact, I want us to go back to our original Marwari values — long-term thinking, people-first business, and building relationships for life.”**

Then:

**“Talent Acquisition is nothing but our old wisdom,

expressed in modern language.”**

Finally, the reassuring line:

**“I want all of you with me as we take this company forward.

Not replacing the old system — but upgrading it, together.”**

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✔️ This pitch does 3 important things:

1. Respects Marwari seniority

No attack, no threat.

Only resonance, stories, nostalgia.

2. Bridges old and new

Shows Talent Acquisition as an extension of traditional Marwari practices, not a disruption.

3. Builds alignment without pressure

Makes the leadership want to adapt instead of feeling forced.